§ 102-190. Three year strategic tourist development plan.

(a)

All tourist development tax revenues received pursuant to this article shall be used as authorized by F.S. § 125.0104, as may be amended, to fund the Pasco County 2019—2021 Three-Year Strategic Tourist Development Plan which is attached hereto and incorporated herein by reference. In furtherance of implementing the tourist development plan, tourist development tax revenues shall be allocated to specific projects consistent with the four strategic goals of the plan. The four strategic goals to be implemented over the next three years are as follows:

(1)

Destination marketing, sales and services: Deploy effective programs;

(2)

Destination development: Facilitate impactful experience;

(3)

Develop and deliver an effective destination brand/hospitality training program;

(4)

DMO advocacy and stakeholder relations: Undertake influential communications;

(b)

For Fiscal Year 2019—2021 the tourist development tax revenues shall be allocated to:

(1)

Support and implement the four strategic goals by funding the 15 priority-based program initiatives identified in the plan;

(2)

Operate tourist bureaus or tourist information centers, the Destination Management Organization (DMO), which will include indirect administrative costs for services performed by the county on behalf of Visit Pasco;

(3)

Capital construction projects authorized by F.S. § 125.0104(5)(a), as may be amended:

a.

Wiregrass Ranch Sports Complex.

b.

Gateway Signage and Wayfinding Project.

(4)

Event sponsorships and marketing matching grants;

(5)

Media co-op advertising and advertising generally; and

(6)

Those associated and customary expenditures of Visit Pasco employees and other authorized persons in the exercise of their employment duties and consistent with the travel expenses/hospitality and purchasing policies for the office of tourism development.

(7)

Annual allocated percentages will be presented within the proposed expenditure budget each fiscal year.

(Code 1970, § 24-24; Ord. No. 90-10, § 4, 9-5-90; Ord. No. 10-07, § 3, 4-14-10; Ord. No. 13-16, § 2, 8-27-13; Ord. No. 16-26, § 2, 9-27-16; Ord. No. 17-29, § 3, 8-15-17; Ord. No. 18-37, § 2, 9-4-18)

Editor's note

Ord. No. 18-37, § 2, adopted Sept. 4, 2018, amended § 102-190 in its entirety and changed the title of the section from "Tourist Development Plan" to "Three Year Strategic Tourist Development Plan." Historical notation has been retained for reference purposes.